Playside Studios also released an NFT called BEANS on February 3rd, 2022. Subscribe and get unlimited access. The dumb ways to die campaign is . Dumb Ways to Die has so far won seven awards - all gold with two grands prix - at the Cannes Lions International festival of Creativity. It shows a bunch of dumb ways to die, with the "Dumbest" being stupid stuff to do around trains. The popular . Aleksandr the meerkat had better watch out. The characters in "Dumb Ways to Die" succumb to everything from snake bites to expired medicine. One meets its demise by playing with a wasps' nest. Most of us agreed with "mor. 0:00. RTD is launching a new safety campaign called "Dumb Ways To Die" on Thursday with an eye-popping cartoon.After repeated views and much discussion in the newsroom, we are still struggling to find the words to describe it. It can be watched here.An instrumental version also exists for use in parodies. The catchy tune and music video are designed to clearly capture the reality of most Interactive How 'Dumb Ways to Die' Became the No. And start creating fresh instances or clone an existing one. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. It has its own website and more. Play Dumb Ways to Die on one window. Integrated Marketing Communications (IMC) is an effective method of linking a brands communication through multiple media channels to maximise reach and engagement of their target audience. But it was the YouTube video that really sealed this campaign's fate. The viral campaign proved a massive hit, and the tune hit the iTunes top 10 charts 24 hours after its release. It was uploaded to YouTube on 14 November 2012 and made public two days later. Be inspired by the best creative work from around the world. Run across the tracks between the platforms. Would love to see the statistical analysis to back this up with a good few years of data collected. Subscribe and get unlimited access. 1 Campaign of the Year 3rd. by Alex Brownsell. Miranda Ward Media writer. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514 . May 12, 2018. by erinbutchercqu. RTD. In this guest post, Hugh Stephens argues why campaigns like Dumb Ways To Die should avoid using 'vanity metrics' to measure behaviour change. Entitled 'Dumb Ways to Die', the cartoon ad . Stand on the edge of a train station platform. CANNES — A public service campaign with an unusual "Dumb Ways to Die" theme won two of the four top honors on the first awards day at the . There's no denying the viral success of Dumb Ways To Die, but will the train safety campaign actually change behaviour, asks Cassie McCullagh. William, 38, the grandson of Queen . 'Dumb ways to die': already over 50m views on YouTube. Moreover, the Dumb Ways to Die campaign can be an example of effective communication because this campaign succeeded in reducing 20 per cent of accidents around the train system from year to year and number three best advertisers (Diaz, 2013, p. 26). Britain's Prince William, who contracted COVID-19 last year, revealed on Thursday he had received his first dose of a coronavirus vaccine. Someone can conclusively say that this campaign that was started by McCann Melbourne has managed to fulfill its purpose by achieving a legendary fete in the circles of advertising (Dumb Ways to Die, 2016). The discourse of this Dumb Ways to Die campaign is suicide, young people (the target audience) 'choosing' dumb ways . And that's how 'Dumb Ways To Die' was born. The games are still the most played games both on Google Play and IOS app store. While Dumb Ways to Die has won more creative awards than almost any other campaign to emerge from Asia Pacific, it has not been able to replicate that success in the coveted effectiveness categories. It shows a bunch of dumb ways to die, with the "Dumbest" being stupid stuff to do around trains. The keys to success was: 1st. Public health. Players will need to tilt, blow on, and tap their device to survive an endless sequence of absurd, death-defying mini-games. April 11, 2017. Marketing spoke to Chloe Alsop, marketing manager at Metro Trains in Melbourne, Australia, about the runaway success of its "dumb ways to die" viral campaign. The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. Live and Kicking: Seven years on, Dumb Ways to Die has turned from a marketing campaign to a standalone business "360 million downloads across all our games and still counting" Australia; Angry Birds; Live and Kicking; TikTok; Dumb Ways to Die Analyze revenue and download data estimates and category rankings for top mobile casual apps. If you select the wrong option, you will see a funny animation. Various tools are waiting for you to escape. Metro Trains: Dumb Ways to Die. Analysis; Advice; Opinion; . Conceptualized by McCann Erickson Australia promoted train safety. Campaign: "Dumb ways to die" Country of origin: Australia. By Tim Nudd. "Metro's quirky Dumb Ways to Die campaign - which has amassed 40 million hits on . by Robin Hicks. Longevity 5th. This case study describes how Metro Trains, a train company in Melbourne, Australia, created a humorous music video and facilitated social sharing to raise awareness of rail safety. Dumb Ways to Die: Agency: McCann Melbourne: Campaign: Dumb Ways to Die: Advertiser: Metro Trains: Brand: Metro Trains: Want to see all the credits ? Set Fire into your hair Poke a stick at a Grizzly Bear Eat Medicine that's out of date Use your private Parts as Piranha bait Dumb ways to Die So many Dumb Ways to Die Dumb Ways to . Client: Metro Trains The campaign 'Dumb Ways to Die' was made by Metro Trains in Melbourne, Australia. Because nobody knows what is hidden in this tasty watermelon. Rail, coach, boat & car rental. Russel Howcroft, regular panellist on the ABC's Gruen program, wants the government to splash more money on creating a behaviour change advertising campaign to . In October 1 2021, PlaySide Studios acquired Dumb Ways to Die franchise for $2.25 million from Metro. History was created in 2013, when a PSA campaign from Metro Trains in Melbourne 'Dumb Ways to Die' featuring animated characters swept Cannes Lions. And it deserves every one of them. So . The song is available at iTunes. Script your way to gaming glory in Dumb Ways to Die with BlueStacks Script. Dumb ways to die is an Australian public service announcement campaign to engage and promote train safety for Metro Trains Melbourne in 2012 by McCann's. This advertisement went viral across all social media platforms and has won many prestigious awards since its launch. Write and run a set of commands to automate repeated tasks. Featuring the tagline . and last updated 5:36 AM, Jan 21, 2016. this content is for subscribers only. 3 mobile games were developed on 'Dumb Ways to Die'. Animation advertising has time and again proved its mettle. To help stop train-related deaths, Metro Trains in Melbourne, Australia has started a "Dumb Ways to Die" PSA campaign which features a cheery little song by Tangerine Kitty and a cute animated music video. The title is . One of the campaigns widely predicted to win big in the South of France this year -- "Dumb Ways to Die," a safety-promoting campaign for Metro Trains by McCann . Sanjana Rajvi Patel - s3527976 - Assignment: 3 Metro Trains Melbourne: Dumb Ways to Die The Metro Trains "Dumb Ways to Die" was Australia's most awarded and talked about campaign in the recent years and achieved a near legendary status in the advertising circle. Reuters. Let's get a few things straight, the Dumb Ways to Die campaign was motivated by an increase in suicides on Vic rail, partially triggered by the pedestrian enclosure of the Westgate Bridge. Within 24 hours of its launch in November 2012, the "Dumb Ways to Die" song reached the top 10 chart of iTunes. They may not rhyme but they're quite possibly. Dumb Ways to Die: now available as a plush toy. In an effort to reduce the number of accidents on its rail network, Metro Trains Melbourne has launched a campaign developed by Erikson McCann. Thanks Max! Perfect viral marketing! Authors :: John A. Quelch Topics :: Sales & Marketing . Dumb Ways to Die, or Dumb Ways to Die Original (alt title for Google Play only) is the app for Android/iOS based on the music video Dumb Ways to Die. January 30, 2015 10:14. by Robin Hicks. In an effort to reduce the number of serious and fatal accidents on its rail network, Metro Trains Melbourne today launched a safety campaign created by McCann, Melbourne led by a new song titled "Dumb Ways to Die". Relatives gave you a watermelon, so you can escape. 0:00. The repetitive component of the video plays a large role in keeping the audience's full attention on the campaign. The game has many sequels and spinoffs, and the first of which was released on Android/iOS devices: Dumb Ways to Die 2: The Games. . According to the agency, the original Dumb Ways to Die game went to number one on the iTunes App Store in 21 countries, clocking up 71 million downloads and 1.2 billion plays. There's a whole new set of dumb characters that have gathered to take part in a newer, bigger game. Officials in Metro Trains, Melbourne state that approximately 45k people agreed on maintaining safety measures just within four months of the campaign. The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. The Dumb Ways to Die campaign and it's self-assessed success (based on hits on the Internet) demonstrate just how superficial and short sighted the campaign is. Dumb Ways to Die is a song campaign made by Metro in order to promote Train Safety. [Verse 1] Set fire to your hair. this content is for subscribers only. Sensor Tower's app intelligence platforms provide . Be inspired by the best creative work from around the world. 0:00 / 3:02 •. The creative was put together by long-time partner agency David. Register here or sign in below if you already have an account. Dumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria, Australia, to promote railway safety. •. Live. After its original upload, it instantly went viral. After repeated views and much discussion in the . For starters, you would almost certainly die upon impact, and in the worst way possible. 03:21. The video was animated by Julian Frost and produced by Cinnamon Darvall. After doing research about this, I have no wonder why this ad campaign became the most awarded ad campaign in Cannes Festival in 60 years . Dumb Ways to Die really wants people to avoid dangerous situations around trains — and other life-threatening scenarios such as extracting toast from a toaster with a fork or dancing in piranha-infested waters. Mills . Set Fire into your hair Poke a stick at a Grizzly Bear Eat Medicine that's out of date Use your private Parts as Piranha bait Dumb ways to Die So many Dumb Ways to Die Dumb Ways to . This iconic, low budget campaign swept the Cannes Lions advertising…. The dumbest ways to die. Press CTRL + Shift + 8 to open the Multi-Instance Manager. The campaign video went viral through sharing and social media starting in November 2012. Have a story to tell Video wasn't the only viral seed. People's reaction to Dumb Ways to Die was very positive and people were able to create their . "Dumb Ways To Die" proves using humor is sometimes more effective than forcing emotional feelings in a preaching tone. Drive around the boom gates at a level crossing. Similarly to the 'Dumb Ways to Die' campaign, humor is used effectively to communicate an important message. It is not easy to carry out . Length: 3 page (s) Reporter stated on yesterday, 10/25/17 the 6 year male child was watching "Kids PlayGround-Dumb Ways to Die" on YouTube on his or her IPad. Dumb Ways to Die is an advertising campaign from Metro Trains in Melbourne, devised by advertising agency McCann Melbourne, to raise awareness of safety around train stations. Sharable 4th. Similarly to the 'Dumb Ways to Die' campaign, humor is used effectively to communicate an important message. Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis . They can jump in front of a train, stick a fork in the toaster, and eat super glue. The campaign was an overall success as Melbourne Metro Trains noticed a 21% reduction in accidents . The root of the campaign lied in a simple insight - one had to be really dumb and reckless to get injured by a train. It has its own website and more. Gravity isn't your only . Data on Dumb Ways to Die and other apps by PlaySide Studios Ltd Interested in how other mobile apps are performing? So, let's do some analysis of the discourse of this campaign. Dumb Ways to Die 2: The Games. Dumb Ways To Die Campaign Analysis What is a PSA? No PSA since then, with the exception of the Ad Council's . The 'Dumb Ways To Die' campaign is a great example of how paid (newspaper, outdoor advertising), owned (website, mobile app) and earned (Tumblr, YouTube video, song) media can be used together in an integrated way to engage consumers and spread a key message across a number of different channels.The campaign also played to the strengths of the media it used. The purpose of this campaign reminds us that marketing isn't necessary for business only. Strong content 2nd. "Dumb Ways to Die," a public service announcement for Metro Trains in Melbourne, shows animated, anthropomorphic blobs that die in ridiculous ways. Dumb Ways to Die app: Agency: McCann Melbourne: Campaign: Dumb Ways to Die: Advertiser: Metro Trains: Brand: Metro Trains: Want to see all the credits ? And they made sure the campaign's message was getting . The video has won five Grand Prix awards, 18 Gold Lions, three Silver Lions and two Bronze Lions. Public relations. "It's very humbling," the man behind it, McCann Melbourne . This game is made by Metro Trains Melbourne in Australia. RTD is launching a new safety campaign called "Dumb Ways To Die" on Thursday with an eye-popping cartoon. It clearly shows what some of the dumbest ways to die are. Dumb Ways to Die is a Public Service Announcement by Metro Trains of Melbourne, Australia to promote railway safety. Disturb a nest of wasps for no good reason. Public service announcements, or PSA's, are brief messages that have a message that is meant to increase awareness about a certain issue through the use of different mediums. Dumb Ways to Die also had (and still has) an accompanying Tumblr page where users were able to like and share various images depicting the cartoon characters dying in hilarious ways. Keeping the award-winning campaign fresh after its 2012 debut, McCann has also created some new "Dumb Ways to Die" online games, teasers for which can be seen on its website. . The success story of the campaign didn't take a pause. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think Dumb Ways To Die will.". this content is for subscribers only. Dumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria, Australia, to promote railway safety.. Metro Trains Dumb Ways to Die is regarded as on of the most talked about topic in Australia in the recent history. They used a catchy tune, and song with little colorful blob creatures to exemplify . Dumb Ways to Die was so engaging it charted on iTunes in 28 countries," it read. The video has a caught tune to it. The effect is doubled by getting stuck in people's heads with its ridiculously catchy tune. The campaign evolved into other areas to ensure its durability, including goods featuring characters, a book, and even an app. . and having already well exceeded this total the most decorated campaign for 2013 has been McCann's Dumb Ways to Die, created for Metro Melbourne. Guide these characters through 52 action packed mini-games and try to stay alive long enough to get the highest score and unlock all your favourite characters. [Chorus] Dumb ways to die. Chloe Alsop, marketing manager, Metro Trains, Melbourne speaks on the runaway success of its "Dumb ways to die" campaign whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 For Melbourne's Metro Trains, whose public safety viral "dumb ways to die" is already one of the big successes of this year's Cannes Lions festival, it has been a . CIO Australia developed a 7 step framework for creating a successful IMC. The Dumb Ways to Die song reached the top 10 chart of iTunes and was ranked number six on the singer/songwriter category on the global iTunes chart just 48 hours later. Within 24 hours of launch, the "Dumb Ways to Die" song reached the top ten charts of iTunes. Its launch followed the success of the 'Dumb Ways to Die . McCann estimated that within two weeks it had generated at least $50 million worth of global media value in addition to more than . You need to help Stikman Henry escape from prison. It tells children how to commit suicide. A Heineken ad with ultrasavvy beer drinkers also scored. Registration is free and only takes a minute. The creative was put together by long-time partner agency David. Dumb Ways To Die: Advertising Train Safety (C) By: John A. Quelch. Dear marketers of Australia, A . Use your private parts as piranha bait. 'Dumb Ways to Die' is closing in on 11 million YouTube hits. In 2012, Metro Trains Melbourne launched Dumb Ways to Die, a safety awareness campaign . The purpose of the campaign was to bring awareness to people doing stupid things around trains which stemmed from their own employees doing risky and dumb things around trains. And chat with your friend on the other. So many dumb. In Jenkin's (2007) analysis of trans-media, he states the audience's ability to create their own content and drive their own story. Dumb Ways to Die Lyrics. It is a kid game with cartoon characters. Using the framework, we will analyse the famous 'Share a Coke' IMC campaign by Coca-Cola. NEW YORK, June 24, 2013 /PRNewswire/ -- "Dumb Ways To Die," the irresistible pop-culture phenomenon from McCann Erickson Australia for Metro Trains Melbourne, on Saturday became the most awarded . Visit the multiplayer challenge arena and battle . The dumbest ways to die. RTD urges riders to take a lesson from its new colorful friends and be safe around buses and trains. What it is: This campaign, a public-safety message to encourage people to be safer around trains, was anchored by an original song about rail safety, "Dumb Ways to Die," that positioned dying or . Just ask the "MythBusters" team, who reported that a crash-test dummy ending up in pieces after a nine-story, 53 mph elevator drop. Subscribe and get unlimited access. Since its launch the campaign has been continually active, branching into merchandise and video games. The campaign, parodies and game that were generated by this catchy tune and animation actually promote (counter-intuitively) suicide. Fifteen months and 71 million YouTube views after its storied premiere, McCann Melbourne's "Dumb Ways to Die" train-safety campaign is back with this cute, grotesque little spot for Valentine' . 03:21. In the case of Dumb Ways to Die, the original work is the song, while the other content has followed since then. For the music video, see Dumb Ways to Die. Dumb Ways to Die: Agency: McCann Melbourne: Campaign: Dumb Ways to Die: Advertiser: Metro Trains: Brand: Metro Trains: Want to see all the credits ? Eat medicine that's out of date. Dumb Ways to Die by PlaySide Studios Ltd earned < $5k in estimated monthly revenue and was downloaded 300k times in April 2022. Miranda Ward investigates whether the much-vaunted campaign was ultimately a failure. To continue reading this article you need to be registered with Campaign. Marketing. The dumbest ways to di-ie-ie-ie. Swot Analysis of "Dumb Ways To Die: Advertising Train Safety (B)" written by John A. Quelch includes . The end product was a song with an animation about stupid ways to die, such as selling your kidneys on the internet or poking a bear. Strong content Interactive Teaching tool The agency turned assets of The song "Dumb Ways to Die" topped the top 10 on iTunes within days of its release. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. Synopsis. This strategy helped incorporate a more 'instant' type of audience, where users can simply view an image and immediately be involved with the campaign . Share post. Dumb Ways to Die is a song campaign made by Metro in order to promote Train Safety. "We're not surprised that this campaign has been well received but you can never predict the . Published on June 17, 2013. Stickman Jailbreak 2 : Dumb ways to die. Six months later, they gave the campaign another boost with the first Dumb Ways to Die game for iOS devices, followed by a sequel in 2014. Poke a stick at a grizzly bear. There are a number of ways being inside a free-falling elevator could go horribly wrong for you. Be inspired by the best creative work from around the world. This fall will mark five years since McCann Melbourne unleashed "Dumb Ways to Die.". Our goal is to create a safe and engaging place for users to connect over interests and passions. The Valentine's Day themed sequel video, Dumb Ways to Valentine, can be found here.
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