Businesses may use this data to develop marketing tactics, while governments can use it to enact public policy. Just select a report, enter your zip code and press the Generate . Nearly 90% of adults over 25 have at least a high school education. Discover all statistics and data on Demographics in the U.S. now on statista.com! Try our corporate solution for free! The group of people could be as large as an entire nation or city, or as small as a school, company, or even a marketing team. Demographics are the characteristics of a population that have been categorized by distinct criteria—such as age, gender and income—as a means to study the attributes of a particular group. Demographic data is usually the easiest type of . When compared to the overall U.S. population people between ages 18 and 54 constitute 70% of podcast listening audience while having only 59% share in the total U.S. (age 12+). What are Demographics? Technology Market Outlook Leverage pre-built audiences based on Experian Marketing Services' leading demographic attributes that were ranked top for coverage and accuracy in an independent 3rd party study. The strong user decreases in the . Demographic marketing is a type of market segmentation, which is a method of separating audiences into smaller, specific categories. These are clearly identified and straightforward categories. Demographic data is descriptive data about people and their lives. Income. Global accuracy you can trust. Common demographics include age, gender, income, education, mobility, environment, and technological savvy. It leads to effective market planning and product design. Each of these demographics can be broken down into a potentially limitless range of subcategories pending the level of specificity required by the research at hand. Write a SQL Statement. It can help shape your website, paid advertising channels and even your overall business model - and it's readily available. Nearly 60% of Twitter users are ages 18 to 44. Quantcast is very precise but can be quite inaccurate. Whether through email, phone, or face-to-face meetings, a market research survey is a great tool to get as much demographic data as possible. Keys to Effective Demographic Research . Google's Consumer Barometer graph builder tool is a fantastic resource when it comes to ecommerce user insights. To make it more powerful, you may combine this data with another demographic characteristic such as housing, economic, educational, etc. Demographic data is used by businesses to develop marketing strategies and advertising campaigns and for responding to changes in consumer demand. Fewer than 7% of U.S. adults are military veterans. The steepest user declines between 2022 and 2025 will come from adults ages 35 to 44. Demographic data analysis is critical for corporations, organizations, and governments to make choices. The median age is 38.5 years. Demographic data is a lot more valuable than you may think. Before we had things like Facebook and Google that let you target your customer's interests, intent, and behaviors, - the things that make up psychographic segmentation - all we had was demographic data. Demographic Data Provides Neighborhood Details Nationwide. However, our focus is on the demographic segmentation, which generally involves grouping the markets into sub-categories based on demographic variables such as occupation, age, religion, nationality, gender, income, race, family size and education. The income and demographics statistics used in this article are from the most recent American Community Survey 2019 5-year estimates released by the US Census Bureau. Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs. Demographics is the statistical study of human populations and characteristics. The most common ethnicity of Marketing Managers is White (71.2%), followed by Hispanic or Latino (12.0%) and Asian (9.8%). Basically, demographics allow us to break up a large number of people and group them together based on certain characteristics. Demographic data is information about groups of people according to certain attributes such as age, sex, place of residence, and can include socioeconomic factors such as occupation, family status, or income. The United States Census Bureau provides data about the nation's people and economy. Let's take a look at some examples of demographics and how they may affect the purchasing habits of your consumers. Demographic data is also used by marketers and business entities for targeted advertising and product distribution. SimplyMap is an online GIS product that maps demographic and market data in the United States. Connect to your Tableau data source using standard API or ODBC credentials. Overview of BLS Demographic Data. The reports now include the latest data from the U.S. Census American Community Survey (ACS). Get population, race, gender, hispanic and location data based on zip code. It helps clarify your vision, have more direction with future advertising plans, and optimize your resources, time, and budget. Demographics is the statistical data on the human race. You can use the unique traits of these categories to better understand how people in these demographics respond to your marketing campaigns. Access demographic, economic and population data from the U.S. Census Bureau. Types of demographic data by which you can segment. What are Demographics? Demographic data analysis is critical for corporations, organizations, and governments to make choices. Education. Welcome to the free demographic data site from CDX Technologies. (212) 419-8294. . Demographic data is statistical knowledge gathered about a given population. For corporate marketing goals, demographic data is collected to build a customer base profile. . . I'm going to quickly cover Quantcast since it's so widely recommended to lookup demographic data about a given domain name. A thorough understanding of customer demographics is essential to successful marketing efforts, because no product will appeal to everyone. For example, Texas, Florida, and Utah registered positive domestic migration in 2018. . One of the advantages of segmenting your market along demographic lines is the relative availability of such information. Demographics can be used to categorize people into customer segments. In business and marketing research, demographic data is used to categories the population into different groups according to the absence and presence of the quality. A demographic profile (often shortened to a "demographic") is a term used in marketing and broadcasting to describe a demographic grouping or a market segment. Demographic information can be particularly useful for analyzing target markets. Many of our surveys also provide data on . A segmented market is valuable. ( Statista) 21.2% of YouTube's global audience is between 25 and 34, and 17% is between 35 and 44. Skip Header. ebook: 5 Practices that Improve the Business Impact of Research. 18 - 24. US population statistics, along with economic data (local, county, state . Consumer Segments help a marketer understand who your current and potential customers are. The DA population estimates are independent of . Using this data, businesses can create . Access to demographic, lifestyle and consumer segment profiles. Here are five free resources to get insights about your brand's target audience. Demographic segmentation allows businesses to be more strategic and specific . Census Bureau data - free to use and a wealth of demographic information. Provides information about and access to thousands of test instruments (including aptitude tests, personality scales and cognitive functioning measures), many of which are available for immediate full-text download and use in teaching and research. Companies may decide to settle for specific variables when collecting marketing demographics data. The agency also gathers data through more than 100 other surveys of households and businesses every one to . The age data generally focus on people of working age, defined as 16 years and older. ; Bureau of Labor Statistics Demographic categories used by the BLS include sex, age, race and ethnic origin. Demographic segmentation allows you to get more specific with your marketing strategies. Demographic segmentation refers to the categorization of the target market based on specific variables like age, education, and gender. In other words, when we talk about socio-demographics, we mean different social and demographic features help us know what members of a group have in common. Let's start our talk with the age ranges that advertising execs look at when planning marketing campaigns: 12 - 17. Excellent resource for international industry, company, market and product research. Step 2: Connect Salesforce Marketing Cloud. A demographic might also refer to a specific group within a population segmented based on gender, age, or ethnicity. Use this interactive map to explore latest U.S. demographic profile data. Custom Bundles Furthermore, it is possible to start with one of the bundles above and add additional elements. It includes information such as sex, age, and income, and it is used by business to identify the target markets for their products or services. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer. Data-Driven Marketing Strategy #1: Use demographic data in your campaign planning Outcome: More context in your targeting. Secondly, the low . First is the flourishing creative marketing and technology industries in the Pacific West region, especially in Portland and Seattle. You have some data that you've generated in house with respect to their user behavior, but there are a few missing details. Call us at 1-800-577-6717, and we can answer any questions you might have. Demographic data is used in web analysis and online marketing to provide deeper insights into a website's target audience or in order to create personas. 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